Abstract
<jats:p>The exponential growth of big data analytics has revolutionized decision-making across industries, but it has simultaneously heightened concerns around privacy and transparency. Organizations are increasingly challenged to safeguard personal data while ensuring clarity about data practices. This article explores the intricate relationship between privacy protection and transparency obligations in big data ecosystems. It presents a detailed analysis of existing frameworks, emerging technologies, ethical dilemmas, and regulatory landscapes. By identifying best practices and suggesting future pathways, this study contributes to a balanced approach where innovation and individual rights coexist. </jats:p>
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Keywords
data
privacy
transparency
data
practices