Abstract
<jats:p>In recent years, the role of libraries in modern society has evolved from traditional book repositories to modern socio-cultural and information centers. In the context of digitalization and changing user demands, libraries are expanding their range of functions, integrating educational, outreach, communication, and inclusive practices, strengthening their position as key cultural institutions in the information society.</jats:p> <jats:p>With the growing number of visually impaired and blind people, inclusive initiatives aimed at supporting people with disabilities, including visually impaired and blind readers, are becoming especially important. The development of tactile and audio formats, digital technologies for text adaptation, specialized reading rooms, and services makes libraries accessible to all categories of the population.</jats:p> <jats:p>Extensive experience in working with this target audience has been accumulated in Russia and worldwide, and is being utilized and developed by the Sverdlovsk Regional Special Library for the Blind and Visually Impaired. The D. N. Mamina-Sibiryak Library is a key regional center for ensuring accessibility of information and cultural services for people with visual impairments. The library uses both traditional and alternative marketing communications to promote its services, improving accessibility to literature, creating equal opportunities for people with visual impairments, and fostering a sustainable community for education and leisure, increasingly utilizing digital tools. A key focus of the library's activities is the social project "Hearing the World of Literature," initiated by its authors. It exemplifies how a specialized library, with the help of students and faculty from the Yekaterinburg Academy of Contemporary Art, can use digital media products—crowdfunding, podcasts, and audiobooks—to promote its services, cultivate a positive image, and attract new audiences. High viewership rates, subscriber growth, and user activity confirm that digital formats are becoming a key tool for inclusive communication. This article aims to identify promising and effective digital library promotion tools, such as podcasts, crowdfunding, and audiobooks, for engaging people with disabilities in cultural and educational spaces. The primary research methods include a literature review, Russian and international practices, comparisons, analysis of local cases, and a comparative matrix for transferring experience. The key findings of the study are that, even with limited resources, innovative digital promotion methods can increase the reach of inclusive audiences and engage them in the activities of specialized libraries, ensuring that every user has the opportunity to fully participate in social and cultural life.</jats:p>