Abstract
<jats:p>This article examines how Artificial Intelligence (AI) is conceptualized and discussed in contemporary English through the lens of cognitive linguistics. The study investigates how speakers, journalists, educators, and technology companies use language to explain AI as a complex and emerging phenomenon. Drawing on Conceptual Metaphor Theory, Frame Semantics, Cognitive Semantics, and Conceptual Blending Theory, the article demonstrates that AI is primarily understood through human and social experiences. The analysis identifies four major conceptual models: AI as a human-like agent, AI as an assistant, AI as a tool, and AI as a potential threat. These representations are shown to be more than stylistic choices; they influence public understanding of technology and shape emotional and social attitudes toward AI. The article emphasizes that a cognitive-linguistic approach can help readers critically evaluate AI-related discourse and uncover the underlying concepts embedded in everyday technological language.</jats:p>