XULQ ATVOR OMILLARI QISHLOQ XO‘JALIGIDA QAROR QABUL QILISHDA MUHIM OMIL SIFATIDA, BEHAVIORAL FACTORS AS AN IMPORTANT DETERMINANT IN DECISION-MAKING IN AGRICULTURE, ПОВЕДЕНЧЕСКИЕ ФАКТОРЫ КАК ВАЖНЫЙ ФАКТОР ПРИНЯТИЯ РЕШЕНИЙ В СЕЛЬСКОМ ХОЗЯЙСТВЕ

<jats:p>This study examines the role of behavioral factors in decision-making by farmers in agriculture. Based on literature analysis, it highlights the impact of social norms, risk attitudes, and time preferences on economic decisions. The findings show that considering these factors is essential for improving efficiency and ensuring sustainable agricultural development</jats:p>