THE CHARACTERISTICS OF USING DIGITAL MARKETING TECHNOLOGIES IN GARMENT AND KNITTING, TEXTILE ENTERPRISES, ХАРАКТЕРИСТИКИ ИСПОЛЬЗОВАНИЯ ЦИФРОВЫХ МАРКЕТИНГОВЫХ ТЕХНОЛОГИЙ НА ШВЕЙНО-ТРИКОТАЖНЫХ, ТЕКСТИЛЬНЫХ ПРЕДПРИЯТИЯХ, ТИКУВ-ТРИКОТАЖ, ТЎҚИМАЧИЛИК КОРХОНАЛАРИДА РАҚАМЛИ МАРКEТИНГ ТEХНОЛОГИЯЛАРИДАН ФОЙДАЛАНИШ ХУСУСИЯТЛАРИ

<jats:p>The current article focuses on the characteristics of digital marketing technologies, digital technology and the scrutinizes conceptual frameworks of digital marketing technologies use in garment, knitting, textile enterprises, At the same time, it studies the elements of digital marketing technologies utilized in garment and textile enterprises, apparel industries as well as their contribution to fashion field and the use of digital marketing technologies in fashion area.</jats:p>