Abstract
<jats:p>The article analyzes the strategic directions for developing the innovative activity of tourism enterprises within the Uzbekistan tourism market. The study considers inbound tourist trips, the performance of travel companies, the share of travel services in total service exports, accommodation capacity, and the broader innovation environment in an integrated manner. The findings show that platform digitalization, AI-based personalization, cluster development, smart and green infrastructure, innovative financing, and the renewal of workforce competencies constitute the core strategic priorities for tourism enterprises. </jats:p>
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Keywords
tourism
strategic
innovative
travel
article