<jats:p>This article examines the role of government subsidies in the development of pilgrimage tourism in Uzbekistan within the framework of the “Umrah Plus” program. It analyzes the opportunities for attracting tourists from Malaysia and Indonesia, extending their stay in the country, and expanding the export of tourism services. The article also highlights the prospects for promoting Uzbekistan’s Islamic heritage, pilgrimage routes, and halal tourism infrastructure. </jats:p>