Abstract
<jats:p>The article provides a comprehensive and in-depth analysis of the theoretical foundations, types of international standards, role, and practical situation in the Republic of Uzbekistan regarding monitoring and evaluation indicators in the process of developing the national tourism industry. The system of recommended indicators for measuring the economic, social, and environmental impacts of tourism is examined in detail. It shows that monitoring ensures continuous observation and the formation of a data base, while evaluation provides scientific analysis of results, assessment of effectiveness, and support for strategic decision-making. Uzbekistan’s tourism record growth in 2025, enriched with statistical tables, dynamic analyses, and additional indicators based on data from the National Statistics Committee, UN Tourism, and WTTC. Existing achievements are highlighted alongside shortcomings, which are deeply assessed. Based on international experience, practical and scientifically grounded recommendations have been developed for establishing a national tourism monitoring center, creating a unified digital platform, utilizing big data and AI, and developing regional observatories. </jats:p>