Abstract
<jats:p>This article analyzes the priority directions for tourism development in Uzbekistan. It examines cultural-historical tourism, ecotourism and agro-tourism, pilgrimage tourism, new types of tourism (industrial, geological, scientific), medical and educational tourism, as well as tourism infrastructure development, investment attraction, digitalization, and marketing. The main challenges in the sector – regional imbalances, underdeveloped digital payment systems, and lack of qualified personnel – are also analyzed, along with possible solutions. The article is based on the “Uzbekistan – 2030” strategy and recent legal and regulatory documents. It concludes with recommendations to strengthen the role of tourism in the economy and enhance its international competitiveness. </jats:p>