Abstract
<jats:p>The relevance of the research topic is due to the rapid transformation of the modern business environment, where the success of professional activity critically depends on the quality of interpersonal interaction and the ability of a specialist to effectively operate all channels of information transmission. In a globalized world, there is an urgent need for a deep understanding of the psychological specificity of the combination of verbal and non-verbal means. The need to rethink the theoretical and methodological foundations of studying this problem is reinforced by the digitalization of business discourse, which changes the traditional perception of non-verbal means and requires new approaches to the formation of communicative competence. In addition, the lack of holistic research explaining the mechanisms of emotional regulation through language and the synergy of subconscious signals with conscious speech constructions makes the study of this topic strategically important for the preparation of future leaders capable of ensuring the constructiveness of business communication. The purpose of this work is to provide a theoretical justification and systematic analysis of methodological approaches to studying the psychological specificity of verbal and nonverbal means in the structure of business communication. In the process of writing this article, a number of research methods were used, in particular: analysis and synthesis (used to reveal the essence of the concepts of "verbal" and "nonverbal" communication, as well as to study the psychological mechanisms of their interaction), a comparative-typological method (used to compare the characteristics of verbal and nonverbal means. It helped to identify the unique role of each communication channel, to distinguish the levels of their awareness and functional purpose), a systemic approach (used to consider communication as a set of interconnected cognitive, emotional and social aspects), a generalization method (used in the final part to formulate conclusions). It has been determined that the interaction of verbal and nonverbal components of communication is a key area of research in psychology, since this interaction affects not only the superficial elements of communication, but also deep cognitive and emotional processes that influence the perception and interpretation of information. A comparative analysis of verbal and nonverbal communication in business communication is presented, which made it possible to conclude that effective business communication requires a synergy of verbal and nonverbal components, each of which plays its own unique role in the communication process.</jats:p>