Abstract
<jats:p>In the context of the modern model of financing higher education, increasing competition and limited resources, the university is becoming an instrument of scientific, technological and spatial development of the region. Increasing the competitiveness of the university is achieved through the improvement of the educational process, image formation, as well as active participation in government programs and projects. For all these cases, it is important to evaluate the university's performance indicators. The purpose of the study is to identify the most important factors for student satisfaction in universities participating in the Priority 2030 program using materials from the Novosibirsk region. To assess student satisfaction, an anonymous survey was conducted in which students were asked to indicate the strengths and weaknesses of the university. Relative frequencies were used in data processing and statistical hypotheses were tested. In addition to the basic classification based on a single feature, a combined classification was also processed, and independence for various combinations of research questions was checked. It has been established that the material and technical base of the university, mentoring skills are of priority importance for students, and they are considered by them as components of the university's high competitiveness. In the course of theoretical reflection, it was possible to identify channels for attracting resources to the university, both through the influx of a new contingent of students, improving the educational process, and through federal initiatives. The results of the conducted research can serve as a basis for the development of indicators for evaluating the performance of universities in their strategies and projects, as well as for management measures that increase their competitiveness.</jats:p>