Abstract
<jats:p>In the era of global digitalization, problematic internet use (PIU) has transcended the boundaries of individual psychopathology, evolving into a systemic challenge to the institution of the family. The purpose of this study is to provide a comprehensive analysis of the mechanisms underlying the transformation of intra-family communication under the influence of uncontrolled digital engagement and parental "technoference". A qualitative-driven mixed-methods design was employed in this research. The empirical base comprised data obtained from 87 respondents representing 25 families residing in various socio-economic zones of the Republic of Armenia. Data collection was conducted through semi-structured questionnaires, followed by the application of inductive thematic narrative analysis and descriptive statistics. The results demonstrate the bidirectional, cyclical nature of digital alienation. It was revealed that 73% of the participants (64 out of 87 respondents) report a critical reduction in face-to-face interactions within the home environment. Latent parental technoference was found to be closely associated with feelings of emotional deprivation in adolescents and their compensatory retreat into virtual reality (with screen time exceeding 8 hours). Furthermore, an analysis of family control strategies highlighted a profound institutional crisis: the predominance of either normative permissiveness (67% of families) or ineffective punitive surveillance (33%), which engenders cognitive dissonance and "digital hypocrisy". The scientific novelty of the study lies in the conceptualization of the "transnational digital connection" paradox within transition economies: the internet fulfills a vital function in preserving macro-social ties with the diaspora (viewed positively by 82% of respondents), while simultaneously acting as a catalyst for micro-social, intra-family disconnection ("alone together"). The practical significance of this work consists in substantiating the need to transition from prohibitive parenting practices towards the cultivation of mindful digital parenting and co-viewing as essential conditions for restoring the ecology of family communication in the 21st century.</jats:p>