<jats:p>In this article, the authors examined the main
financial mechanisms for supporting small and
medium-sized businesses in the trade sector.
The authors highlighted such measures as direct
financial support in the form of subsidies, grants,
as well as preferential lending, compensation for
equipment costs; support for the implementation
of infrastructure projects; support for programs
aimed at developing digitalization in the industry;
anti-crisis measures and demand stimulation.</jats:p>