Abstract
<jats:p>One of the strategic tools to evaluate the efficiency, effectiveness and congruence of the administrative process of companies is the administrative audit. The results obtained from the administrative audit applied to a hotel located in the state of Veracruz were analyzed, in order to identify areas of opportunity and propose improvement actions aimed at organizational strengthening. The research was developed under a descriptive and diagnostic approach, using observation techniques, interviews, documentary analysis and evaluation cards structured according to the stages of the administrative process. The results show relevant strengths in the organization, management and control phases, particularly in the definition of functions, work environment, use of technology and information systems. Significant weaknesses are detected in the planning stage, derived from the formal absence of mission, vision, objectives, strategies and SWOT analysis, which limits the strategic orientation of the company.</jats:p>