Abstract
<jats:p>The article substantiates the feasibility of using econometric modeling methods in the process of establishing functional dependencies between resource parameters and performance indicators of activity and modeling the impact of resource potential on the development strategy of agro-industrial enterprises. An integral performance indicator was used, which characterizes the overall efficiency of resource potential use. The main components of the resource potential of an agro-industrial enterprise were selected: land, material and technical, financial, innovative and technological and labor potentials. The dynamics of the integral indicator of ensuring the development strategy of agro-industrial enterprises are presented. It is determined that the innovation and technological potential and the volume of financial investments have a significant impact on the effective indicator. The results of constructing an econometric model confirm the feasibility of activating the investment and innovation activities of agricultural enterprises as important prerequisites for increasing the efficiency of implementing their long-term development strategies. A forecast of the integral indicator of ensuring the development strategy of enterprises for 2026–2027 is constructed, which demonstrates the positive dynamics of the growth of the effectiveness of the economic activities of the studied agribusiness entities. It is substantiated that the use of such econometric models allows you to systematize a large amount of statistical information, identify key efficiency drivers and determine priority areas of investment and innovation policy, increase the competitiveness of agro-industrial enterprises and stimulate technological renewal, which creates the prerequisites for more efficient use of resources, minimizing risks associated with fluctuations in the market environment and external economic factors, for sustainable economic growth and integration of enterprises into national and international market systems.</jats:p>