Abstract
<jats:p>The article examines the essence and current development trends of bleisure tourism as a hybrid form of tourist mobility that combines business travel with leisure and recreational activities within a single trip cycle. The growing relevance of this phenomenon is driven by the digitalization of the economy, the spread of flexible forms of employment, and the increasing importance of work-life balance. As a result, traditional business travel is being transformed into a more complex and experience-oriented model of mobility. The study focuses on the impact of bleisure tourism on hotel demand and key performance indicators (KPIs) of hotel enterprises, including Occupancy Rate (OR), Average Daily Rate (ADR), Revenue per Available Room (RevPAR), and Total Revenue per Available Room (TRevPAR). It is substantiated that the integration of leisure components into business trips leads to longer stays, higher tourist expenditures, and diversification of consumption patterns, which positively affect hotel performance and revenue generation. Attention is paid to the transformation of international mobility under the influence of digital regulatory systems, such as the Entry/Exit System (EES) and the European Travel Information and Authorisation System (ETIAS). These systems contribute to the formation of a new model of “controlled mobility,” characterized by increased regulation, the need for pre-travel authorization, and reduced spontaneity in travel decisions. The implementation of these instruments does not reduce tourist flows but significantly transforms their behavioral structure, encouraging more planned and structured travel patterns. The empirical analysis includes Barcelona, a leading European bleisure destination, demonstrating both the opportunities and operational challenges associated with implementing new mobility regulations. The study highlights that the testing of digital border control systems can create temporary operational frictions, such as increased waiting times, which, in turn, affect travel planning and demand distribution. Furthermore, the paper analyzes adaptive strategies of hotel enterprises, including the transformation of hotel products into multifunctional spaces that combine accommodation, work, and leisure. Such approaches enhance hotels' competitiveness and enable them to better respond to the evolving needs of bleisure travelers. The scientific novelty of the study lies in its comprehensive analysis of bleisure tourism from the hotel business perspective, accounting for the impact of the international regulatory environment. Unlike existing studies, which primarily focus on tourist behavior, this research integrates demand-side and supply-side perspectives, emphasizing the role of institutional factors in shaping hotel demand. The findings of the study have both theoretical and practical significance, as they contribute to a deeper understanding of the transformation of tourism mobility and provide a basis for improving the efficiency of hotel enterprises amid changing global travel regulations.</jats:p>