Abstract
<jats:p>The article studies the relationship between the institutional environment, management capital and innovative development of retail trade in the regions. It is substantiated that in the conditions of the formation of an innovative model of economic development, the importance of managerial and institutional factors for ensuring the competitiveness of regional economic systems increases. Modern scientific approaches to the study of innovative development of the economy, institutional environment and management capital are analyzed. It is established that, despite a significant number of scientific studies, insufficient attention is paid in the scientific literature to a comprehensive analysis of the interaction of institutional conditions and managerial capital in the context of retail development at the regional level. The conceptual foundations of the innovative paradigm of retail management, which is being formed under the influence of accelerated technological changes, digitalization of the economy and transformation of organizational management models, are substantiated. It is shown that the institutional environment forms a system of rules, incentives and opportunities for innovative development, while managerial capital ensures the practical implementation of innovative opportunities through the competence of management teams, organizational decision-making practices and the ability of enterprises to adapt to changes in the economic environment. A methodological approach to an integrated assessment of the quality of managerial capital and the institutional environment of innovative retail development in the regions is developed. A system of indicators and metrics is proposed that allows for a comprehensive assessment of the level of development of managerial competencies, the effectiveness of institutional mechanisms and the degree of their coherence in the process of forming innovative strategies for the development of the retail sector. It is proven that the use of an integral indicator creates analytical opportunities for comparative analysis of regions, identification of structural imbalances in the development of retail trade and substantiation of priority areas of state regional policy aimed at stimulating innovative development of the retail industry.</jats:p>