Abstract
<jats:p>The chapter is devoted to the urgent problem of forming a healthy lifestyle of students by means of physical culture and sports in a modern university. The theoretical part of the work is based on the analysis of domestic scientific publications of the last five years (2020-2025), which allows us to identify current trends and approaches to the study of this issue. The empirical part is presented by the results of a survey of students of the Volga Region University of Physical Culture, Sports and Tourism, aimed at assessing their level of physical activity, motivation structure and behavioral habits. The study identified key factors contributing to students' involvement in regular sports activities, as well as barriers to leading a healthy lifestyle. Based on the data obtained, practical recommendations have been developed to improve the organization of the educational process in physical education, aimed at strengthening the motivational component and the formation of sustainable behavioral patterns of a healthy lifestyle among students.</jats:p>