Abstract
<jats:p>The article presents theoretical and practical issues of managing the sales of non-food products, namely the furniture industry. The goals and objectives of sales activities are analyzed: assortment planning, logistics, sales channels, and minimizing returns. The focus is on planning, analytical, commercial, logistics, and marketing functions. The sales channels of domestic furniture manufacturers are analyzed. The consequences of the impact of the departure of foreign companies and sanctions on the development of the industry are presented, taking into account the relevance of marketplaces. The final part of the article presents an argumented conclusion on the need to implement a hybrid sales model (combining online channels with offline platforms) for effective sales management in the furniture industry.</jats:p>