Abstract
<jats:p>Supply chain management adopts metaverse technology to establish a transformative evolution in global business activity by linking digital operation systems with physical systems. Immersive solutions based on Augmented Reality (AR), Virtual Reality (VR), and blockchain enable supply chains to achieve better real-time visibility, collaboration, and decision-making since they overcome traditional system inefficiencies and fragmented processes. Through the metaverse, businesses can execute better logistics, optimize resources, and minimize risks using their interactive virtual system. This research evaluates how the metaverse transforms supply chain operations in terms of operational efficiency and innovation, together with operational resilience. This paper investigates the economic and legal, as well as ethical consequences of digital frontiers to provide insights into the virtual economic evolution. Entrepreneurs need to embrace the potential of the metaverse by transitioning their operations because digital and physical environments become increasingly interconnected, yet businesses must develop flexible supply chain systems that guarantee long-term success.</jats:p>