How Innovation Ambidexterity Shapes Marketing Performance through Brand-Consumer Congruence and Perceived Value: Evidence from Cooperatives in Iran

Authors: Majid Mohammad Shafiee, Shakiba Rahgozar
Publication: International Journal of Technological Learning, Innovation and Development
Published: Jan 1, 2027
Source: Crossref
Back to Search View Original Cite This Article

Related Articles

Changes in the legal system of the non-governmental organizations in the Czech Republic and the possibilities for innovation of communication policy in the non-profit sector

Marcela Göttlichová - Jan 2116

Read More
Individual and contextual variables affecting entrepreneurship, innovation and application of new technologies in Greece. Case study from the Greek tourism and transport sector

Vicky Katsoni, Alexandros Sahinidis - Dec 2115

Read More
A morphometric study on different shapes of pterion and its clinical significance

YUVARAJ M, PUSHKARAN J et al. - May 2047

Read More
Serious Games for Social Innovation: Reviewing Their Impact on Citizen Participation and Spatial Justice

Negin Zandi Atashbar, Renée Tribble - Aug 2028

Read More
Entrepreneurial innovation in digital business models for emerging tech enterprises

Marie Aimee Chehwan, Ruba Younes et al. - Jan 2028

Read More