Abstract
<jats:title>Abstract</jats:title> <jats:p>As expanding specialty coffee markets call for higher-quality coffees produced and transacted in certain ways, why is there not a widespread expectation that the producers who grow these differentiated coffees should receive prices that are commensurate with the economic value they create? Relying on more than a decade of observation and industry engagement, Roberts does not accept that problematic pricing is the direct result of ongoing problems with global supply and demand. The real problems are that the people who grow differentiated coffees do not have access to relevant price information and that they have outdated market connections. These numbers and networks problems are exacerbated by a more fundamental problem: conversations about the value of green specialty coffees remain rooted in an outdated pricing narrative. After a critical re-evaluation of fair trade and the Cup of Excellence, Roberts outlines a mosaic of efforts that address the numbers and networks problems before explaining why the outdated pricing narrative is so hard to change.</jats:p>