The Making of the Modern Supermarket

<jats:title>Abstract</jats:title> <jats:p>This book describes the emergence and growth of the modern supermarket format in Britain, showing how the original American innovation of self-service adapted to the different postwar British context in a number of ways. During the early 1960s various retailers began to experiment with supermarket formats. Sainsbury’s moved slowly into self-service, but began to develop a different model, emphasizing fresh foods and perishable goods. This led it to pursue a more expensive path as it invested in self-service, creating a novel supermarket format by the end of the 1960s that became the most popular and the template for others to follow.</jats:p>